Aaron M. Edelheit is the Chief Strategy Officer of FLO Technologies. Since selling his company, The American Home in 2015, Aaron founded Mindset Capital, a private investment firm. Aaron has been featured in the Wall Street Journal, CNBC, Bloomberg, and the New York Times and has given lectures on entrepreneurship and investments all over the U.S., Canada and South Africa. Aaron serves on the board of the Moishe House Foundation and is a Partner of Social Venture Partners in Santa Barbara working on homelessness. Aaron lives in Santa Barbara, California with his wife and three children and loves Frank Sinatra, board games and (non-dairy) chocolate chip cookies.