Bryce Hoffman is a bestselling author, speaker, and consultant. An award-winning journalist writing for newspapers in California and Michigan, he spent two decades covering major companies in the automotive, tech, and biotech industries.
His book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company, has become a manual for CEOs and organizations that want to transform their cultures and build winning teams. While researching for the book, Bryce was granted unprecedented access to Ford’s top executives and top-secret documents. He reveals the untold story of the covert meetings with the UAW leaders that led to a game-changing contract, the battle to keep the Ford family together, and their secret pact with Toyota and Honda that helped prop up the automotive supply base. Bryce is now sharing the management secrets he learned from some of the top executives in America. He offers principles to lead through his books, speeches, and consulting.